Xin Lang Cai Jing·2025-07-31 09:25Core Insights - Moutai's official store "Moutai Sauce Aroma · Shared by Thousands" has begun to enter the Meituan Flash Purchase platform nationwide since July, with plans for accelerated onboarding [1] - The initiative reflects a shift in Moutai's strategy towards embracing instant retail channels, which have been gaining importance in the liquor sales landscape [2] Group 1: Company Strategy - Moutai has authorized the bulk entry of its themed stores into instant retail platforms, indicating a proactive approach to expanding its sales channels [1][2] - The company previously had a cautious stance towards e-commerce, preferring to maintain control over its distribution channels [2] Group 2: Market Trends - Instant retail has become increasingly significant in the sales channels for liquor brands, with 34.9% of liquor companies prioritizing the expansion of instant retail channels, surpassing live-streaming e-commerce [1] - Meituan Flash Purchase reported a more than tenfold year-on-year increase in liquor transaction volume during the 618 shopping festival [1]