BTH(SH:600640) Zheng Quan Shi Bao Wang·2025-07-31 09:29Core Viewpoint - Guomai Culture has launched its self-developed "Cloud 3D Visual Model" technology, enabling real-time conversion of 2D content to 3D, allowing IPTV users to enjoy immersive 3D viewing experiences without the need for expensive 3D televisions [2][3][4]. Technology Breakthrough - The "Cloud 3D Visual Model" represents a significant technological advancement, achieving a 20-fold increase in 3D transcoding efficiency and a 90% reduction in resource consumption, with a 90% fidelity to original quality [4][6]. - This technology addresses key issues in traditional 3D content production, such as high costs and long conversion times [3][4]. Market Potential - There is a clear consumer demand for 3D content, with users willing to pay for high-quality 3D experiences, which could enhance viewer engagement with television content [5][6]. - The technology aims to revitalize television viewership, which has been declining, by providing a cost-effective and convenient way for users to access 3D content [5][10]. Industry Collaboration - The establishment of the "China Telecom Beautiful Home Ecological Alliance 3D Video Special Working Group" marks a shift from technology exploration to collaborative industrialization, involving multiple industry partners [9]. - Future plans include transforming existing 2D content into 3D and promoting the creation of original 3D content to drive market growth [9][10]. Consumer Experience - Users will no longer need to invest in expensive 3D televisions; instead, they can use a pair of 3D glasses and a set-top box to enjoy 3D content on their home TVs [6][7]. - The technology is expected to enhance the viewing experience for various content types, including concerts, documentaries, and sports events, providing a more immersive feel [6][10].