【茅台官方授权店上线美团闪购】7月31日讯，7月以来，“茅台酱香·万家共享”开始在全国范围陆续上线美团闪购，近期将加速入驻。据其透露，这是茅台官方授权店铺开始批量入驻该渠道。此前在多个即时零售平台，仅有零散的“茅台酱香·万家共享”自主入驻。业内人士表示，以茅台为代表的名酒品牌，长期以来对电商渠道的选择和布局较为谨慎，倾向于选择建设自身掌控力更强的渠道。此次茅台官方渠道批量入驻美团闪购等平台，一定程度上反映了名酒品牌对于即时零售主动积极尝试的态度。

Core Viewpoint - The official authorized store of Moutai has begun to enter the Meituan Flash Purchase platform, indicating a shift in the brand's approach to e-commerce and instant retail channels [1] Group 1: Company Strategy - Moutai's official store is launching in bulk on Meituan Flash Purchase, reflecting a proactive attitude towards instant retail [1] - Historically, Moutai and other premium liquor brands have been cautious in their e-commerce strategies, preferring to maintain stronger control over their distribution channels [1] Group 2: Industry Trends - The entry of Moutai into instant retail platforms suggests a broader trend among premium liquor brands to explore new sales channels [1] - The move may signal a change in the industry's approach to e-commerce, as brands like Moutai begin to embrace more diverse distribution methods [1]