世纪华通谢斐：中国游戏行业需在平衡中实现更高质量的发展

Core Insights - The Chinese gaming industry has become a global leader but faces three major contradictions that need to be balanced for higher quality development [1] - The industry has regained growth momentum after adjustments, yet its value is not fully recognized in society, leading to lower valuations compared to the "new consumption" sector, creating a "value gap" [2] - The gaming sector is a key driver of technologies like AI and cloud computing, but this positive impact requires broader social recognition [2] Group 1: Balancing Value - The core to bridging the value gap lies in forging high-quality innovative products, which includes producing blockbuster games and having a pioneering mindset to explore blue ocean markets [2] - The industry must actively showcase its technological contributions and build stronger communication bridges to convey the positive value of gaming [2] - The "Shu Long Cup" competition initiated by Century Huatong aims to narrow the gap with society and balance performance with value [2] Group 2: Emotional and Brand Value - Currently, "emotional value" is in high demand, with the "self-pleasing economy" booming, and gaming serves as an excellent medium to fulfill this need [2] - It is essential to elevate emotional value to sustainable "brand value" with cultural depth and social recognition for the industry's sustainable development [2] - Protecting intellectual property and integrating national values into product culture are crucial for achieving mutual empowerment between emotional and brand value [2] Group 3: Human-Machine Collaboration - The emergence of AI has made complex problem-solving easier, but the ability to pose high-level questions and possess interdisciplinary skills has become a rare asset [3] - The historical trend of major productivity changes leads to "human-machine collaboration," focusing on how humans can work with AI [3] - Century Huatong is enhancing development efficiency through AI tools, allowing developers to concentrate on creativity, with a future vision of personalized game content [3]