安吉尔：以全屋净水解决方案破解装企“客户价值挖掘”困局

Core Insights - The article highlights the emerging trend of cross-industry collaboration, particularly between the real estate and water purification sectors, as a new value growth point for companies like Angel [1][4] - The implementation of the national standard for residential projects in May 2025 marks a shift in the real estate industry towards product quality as a core competitive advantage [1] - There is a significant unmet demand for whole-house water purification systems among consumers, as evidenced by internal data from Angel indicating that 90% of potential customers do not complete purchases through home decoration companies [2][4] Industry Trends - The real estate sector is transitioning to a user value-oriented model, prompting developers to create homes that genuinely meet user needs, moving away from traditional practices [1][4] - Home decoration companies are also undergoing a transformation, focusing on service enhancement and user experience to adapt to rising customer expectations and competition [4][5] - The younger generations (post-90s and post-00s) are becoming the main consumers in home decoration, seeking efficient, one-stop solutions and emphasizing health in their water purification needs [5][6] Company Strategy - Angel plans to establish "in-store" setups within home decoration companies' retail spaces to engage directly with consumers who have renovation needs [3][8] - The introduction of the "Space Master" series of whole-house water purification systems addresses the challenge of limited installation space in smaller homes, allowing for easy installation before or after renovations [9][12] - Angel's innovative approach has led to a significant reduction in the price of whole-house water purification systems, making them accessible to a broader range of households [12][15] Product Development - The "Space Master" series is designed to meet the evolving consumer demand for comprehensive water purification solutions, moving beyond basic safety to encompass health and convenience [9][12] - Angel emphasizes continuous innovation as a core competency, focusing on understanding and addressing real consumer pain points through technological advancements [15]