2025年上半年国内游戏市场销售收入1680亿元，创同期历史新高

Group 1: Industry Overview - The domestic game market in China achieved actual sales revenue of 168 billion yuan in the first half of 2025, marking a year-on-year growth of 14.08%, setting a historical record [1] - The number of domestic game users reached 679 million, also a historical high [1] - In the first quarter of 2025, the actual sales revenue was approximately 857.04 billion yuan, with a significant year-on-year increase of 17.99%, while the second quarter revenue was around 823 billion yuan, maintaining above 800 billion yuan per quarter [1] - For the entire year of 2024, the actual sales revenue was 325.78 billion yuan, reflecting a year-on-year growth of 7.53% [1] Group 2: International Market Performance - In the first half of 2025, the actual sales revenue of Chinese self-developed games in overseas markets reached 9.5 billion USD (approximately 680 billion yuan), with a year-on-year growth rate of 11% [2] - The primary overseas markets for Chinese games are the United States, Japan, and South Korea, contributing 31.96%, 16.2%, and 7.47% of the overseas revenue, respectively [2] Group 3: Game Categories and Trends - The mobile game market in China generated actual sales revenue of 125.31 billion yuan in the first half of 2025, with a year-on-year growth of 16.55% [2] - The decline in revenue for the two-dimensional mobile game market was significant, with a revenue of 14.58 billion yuan, down 8% year-on-year, attributed to factors such as slowed growth of leading games and reduced consumer willingness [2] - Mini-games showed remarkable performance, with actual sales revenue of 23.28 billion yuan, achieving a year-on-year growth of 40.2% [2] Group 4: Company Performance - ST Huatuo expects a consolidated revenue of approximately 17 billion yuan for the first half of 2025, with a year-on-year growth of about 83.27% [3] - Youzu Network anticipates a net profit attributable to shareholders of 40 to 60 million yuan, reflecting a year-on-year increase of 768.75% to 1203.13% [3] - Perfect World is expected to turn losses into profits, forecasting a net profit of 480 to 520 million yuan for the first half of 2025, compared to a loss of 177 million yuan in the same period last year [3]