Yang Guang Wang·2025-07-31 10:44Core Insights - The 22nd ChinaJoy exhibition showcased advancements in AI technology within the gaming industry, particularly highlighting Baidu's intelligent cloud solutions and their impact on game development efficiency and innovation [1][3][4]. Industry Trends - The generative AI wave is accelerating the intelligent transformation of China's gaming industry, enhancing creative quality, development efficiency, and cost-effectiveness [3]. - By 2027, the AI-native gaming market in China is projected to reach 33.7 billion yuan, indicating a growth of over 20 times in three years [3]. Company Developments - Baidu's intelligent cloud platform, Qianfan, offers a comprehensive AI solution for the gaming industry, supporting the entire development process from script generation to 3D modeling and animation [4][5]. - The introduction of the Zulu programming assistant enhances the game development process by integrating voice commands and multi-modal interactions, streamlining code generation and development [5]. Technological Innovations - Baidu's Qianfan platform utilizes AI to optimize resource allocation and enhance the efficiency of high-load scenarios, ensuring stable performance during high concurrency [6]. - The integration of AI-driven tools in game development is reshaping the creative process, allowing for automated content generation and improved collaboration among developers [7]. Collaborative Ecosystem - Baidu has partnered with numerous gaming companies, including Perfect World and NetEase, to create a collaborative ecosystem that spans from large enterprises to startups, focusing on AI-driven content generation and computational support [10]. - The implementation of AI in customer service, as seen with 37 Interactive Entertainment's AI customer service system, has significantly improved response accuracy and service efficiency [9]. User Experience Enhancements - The launch of an AI model arena in the game "Nirvana in Fire" allows players to interact with AI characters, enhancing the immersive experience [8]. - Digital human technology is being leveraged for marketing, enabling real-time interaction and personalized content generation, thus transforming the way gaming IPs engage with audiences [9].