Huan Qiu Wang·2025-07-31 11:13Group 1 - The core activity involves the distribution of "Caiyun E-commerce Coupons" aimed at promoting Yunnan products, offering discounts of up to 50 on purchases over 300 [2] - The coupons are available for daily issuance, valid for the same day, with a limit of three coupons per individual across different tiers during the entire campaign [2] - The campaign focuses on Yunnan mushrooms and has expanded its product offerings to include various local specialties, enhancing consumer access to regional goods at affordable prices [2] Group 2 - The initiative has resulted in significant exposure, with over 500 million views, leading to an influx of new merchants and increased online sales channels [2] - Specific success stories include merchants transitioning from physical markets to online platforms, significantly increasing their customer base and sales [2] - The company plans to continue leveraging such coupon activities to drive growth in Gross Merchandise Value (GMV) and fan engagement for Yunnan merchants, contributing to rural revitalization efforts [3]