Lifeist’s Mikra Cellular Sciences Targets Athletes Through Strategic Partnership with the ASICS Runkeeper app and Race Roster

Core Insights - Lifeist Wellness Inc. announced a strategic partnership between its subsidiary Mikra Cellular Sciences and ASICS Runkeeper and Race Roster to enhance customer acquisition and promote Mikra's Mind-First Movement focused on mental clarity and endurance [1][2][3] Company Overview - Lifeist Wellness Inc. is positioned at the forefront of the post-pandemic wellness revolution, acquiring and building wellness brands to enhance global well-being, with Mikra Cellular Sciences as its key asset [7] Partnership Details - The collaboration with ASICS Runkeeper and Race Roster aims to engage athletes seeking mental clarity and performance enhancement through targeted marketing strategies [1][3] - Mikra launched fitness Challenges within the Runkeeper app, integrating product education and personalized performance insights to reach dedicated runners [2] Performance Metrics - The initial event from this partnership generated 39,000 new users and over 7,500 entries, indicating a cost-effective approach to customer conversion [4] Market Positioning - This partnership positions Mikra at the intersection of fitness technology and performance nutrition, tapping into two rapidly expanding market segments [4]