体验大于占有，“租赁经济”在济升温

Core Insights - The rental economy is becoming a new consumption norm among young consumers, with a growing trend of "everything can be rented" [1] - The demand for camera rentals has surged, especially during travel seasons and events like concerts, with a year-on-year increase of 30% in rentals [2][3] - Outdoor equipment rentals are also gaining popularity, with a significant increase in demand, particularly among young consumers and families [4][5] Camera Rental Market - A camera rental store in Jinan reported renting out 400-500 devices during peak seasons, with popular models including DJI Pocket 3 and Fujifilm cameras [2][3] - Rental prices for cameras range from 50 to 150 yuan per day, with specific models priced at 80 yuan for DJI Pocket 3 and 120 yuan for Fujifilm XT30 II [3] - The rental market allows consumers to try different brands and models before making a purchase decision, catering to the preferences of young travelers [3] Outdoor Equipment Rental Market - The outdoor equipment rental market has seen a twofold increase in demand compared to the previous year, with 160 sets rented out in a single day during weekends [4] - The average cost for renting outdoor gear is significantly lower than purchasing, with daily rental fees ranging from 50 to 200 yuan, making it accessible for consumers [5] - The trend is shifting from "heavy" camping gear to lightweight options, reflecting a change in consumer preferences towards convenience and flexibility [4] Rental Market Growth - The rental business is experiencing explosive growth, with a 600% increase in demand for portable sports cameras and doubling of sales for outdoor furniture [6] - The rental platform Zhima Rental reported a year-on-year transaction growth of over 71.6%, with a significant portion of users being post-95s [9] - The new rental market is projected to exceed 700 billion yuan by 2025 and approach 1 trillion yuan by 2030, indicating a robust growth trajectory [9] Consumer Behavior Trends - The shift towards a "rent over buy" consumption model reflects young consumers' preference for experiences over ownership, highlighting the potential of the sharing economy [9] - The evolution of the rental market focuses on service specialization, product diversification, and enhanced consumer experience, aiming to address quality and convenience [9]