Teads Unveils Connected Ads: A New Premium Brand and Performance Solution for the Open Internet

Core Insights - Teads has launched Connected Ads, a new branding solution aimed at enhancing creative possibilities and engagement across premium publisher environments, reinforcing its commitment to delivering brand-to-performance outcomes at scale [1][3]. Group 1: Product Features - Connected Ads offers a unified ad experience with two complementary placements: one embedded within the article and another at the end, maximizing brand visibility during a single content session [2][3]. - The format allows advertisers to utilize high-impact messaging and interactive elements, creating opportunities for deeper engagement and storytelling [2][3]. Group 2: Market Implementation - The beta launch of Connected Ads is currently live across major publishers in Germany, France, Italy, Japan, the UK, and the US, with several enterprise advertisers participating in the testing phase [4]. Group 3: Company Overview - Teads operates as an omnichannel outcomes platform for the open internet, focusing on delivering full-funnel results for marketers through predictive AI technology and partnerships with over 10,000 publishers and 20,000 advertisers globally [5].