FST Corp. Joins Shopify Plus Platform; Projects Improved Operating Efficiencies

Core Insights - FST Corp. has initiated the rollout of Shopify Plus, a scalable SaaS e-commerce platform aimed at automating operations and expanding market reach [1][2] - The CEO of FST Corp. anticipates that this move will streamline operations and reduce operating expenses, particularly in marketing and customer service [2] - The company expects a significant improvement in both top and bottom-line performance starting in 2025 [2] Company Overview - FST Corp. was founded in 1992 and specializes in manufacturing and selling golf club shafts and related items, serving various customers including golf equipment brands and consumers [3] - The KBS brand, under which FST markets its products, is utilized by golfers at all levels, including professionals in major golf associations [3] - The company is pursuing growth strategies that include expansion into the PRC and other under-tapped golf shaft markets [3] E-commerce Integration - The company is consolidating all commerce platforms, including DTC, B2B, and POS, with DTC and B2B consolidations already operational and POS expected to be completed in Q3 [6] - Full integration with the company's ERP accounting software is underway [6] - Real-time tracking of DTC performance and analytics on marketing effectiveness will be enabled [6] - The platform will facilitate direct sales via social media and improve dealer order management, enhancing cash flow and reducing customer service time [6]