Dun & Bradstreet Unveils D&B Healthcare Insights to Help Sales and Marketing Teams Across Industries Unlock Opportunities in the Healthcare Ecosystem

Core Insights - Dun & Bradstreet has launched D&B Healthcare Insights, a new dataset aimed at enhancing sales and marketing strategies within the healthcare sector [1][3] - The dataset is designed to help users discover valuable information about healthcare organizations and providers, enabling targeted marketing efforts [2][5] Product Features - D&B Healthcare Insights allows users to improve targeting and segmentation by untangling business relationships and defining addressable markets [5] - It facilitates the identification of new opportunities by enabling searches based on healthcare-specific criteria, connecting offerings to specialized buyers [5][6] - The dataset enhances account-level intelligence by providing detailed profiles of healthcare organizations, including financials and operational capabilities [6] Data Scope and Quality - The dataset combines insights from over 260,000 healthcare organizations with D&B Hoovers' intelligence on more than 320 million companies and 485 million contacts [6] - Users can filter data based on various criteria, such as organization type, accreditations, and operational metrics like bed counts and procedure volumes [6] Strategic Importance - D&B Healthcare Insights is part of a broader strategy to introduce high-impact datasets that meet the evolving needs of clients across various industries [7] - The company also offers managed marketing services to help clients activate targeted campaigns using the insights derived from this dataset [7]