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沪市消费类上市公司“花式出招” 打造多元服务消费体验
Zheng Quan Ri Bao Zhi Sheng·2025-07-31 12:37

Core Viewpoint - The meeting of the Central Political Bureau emphasized the need to effectively release domestic demand potential, leading to a focus on long-term consumption potential by consumer-listed companies [1] Group 1: Consumer Companies' Strategies - A number of consumer companies in the Shanghai market are planning to leverage policy support and the trend of consumption recovery to create diverse and integrated service consumption experiences [1] - Zhejiang Xiangyuan Cultural Tourism Co., Ltd. aims to drive service consumption growth through a combination of cultural IP, tourism, and technology, projecting a net profit of 90 million to 97 million yuan for the first half of the year, representing a year-on-year increase of 51.44% to 63.22% [3] - Huangshan Tourism Development Co., Ltd. plans to establish a wholly-owned subsidiary and participate in bidding for state-owned land use rights to enhance its tourism product offerings, focusing on new market exploration and project development [3] Group 2: Innovation in Consumption Scenarios - Dongpeng Beverage Group reported a revenue of 10.737 billion yuan for the first half of the year, a year-on-year increase of 36.37%, and a net profit of 2.375 billion yuan, up 37.22% [4] - The company has implemented various innovative measures to expand new consumption scenarios, including sponsoring major sports events to diversify its market reach [4] - Shanghai Bailian Group's collaboration with Bilibili for a themed event significantly boosted foot traffic and sales, with a 31% increase in sales during the event period [5]