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“元宇宙第一股”Roblox(RBLX.US)活跃破亿! 风靡全球的“美版QQ农场”点燃增长引擎
RobloxRoblox(US:RBLX) 智通财经网·2025-07-31 13:27

Core Viewpoint - Roblox, known as the "first stock of the metaverse," unexpectedly raised its annual bookings forecast while reporting over 100 million daily active users, driven by the success of viral games like "Grow a Garden," leading to a pre-market stock surge of over 20% [1][7] Financial Performance - The net loss widened from $205.9 million in the same period last year to $278.4 million, with total expenses rising nearly 24% to $1.4 billion [1] - Revenue increased by 21% to $1.08 billion, but fell short of the expected $1.11 billion [1] - Second-quarter bookings were approximately $1.44 billion, exceeding the market's general estimate of $1.32 billion [4] User Engagement - The average daily active users surged by 41% to 111.8 million, with user engagement time increasing by 58% to 27.4 billion hours [2][7] - "Grow a Garden," a mini-farm simulation game, significantly contributed to user engagement and bookings growth [2][7] Future Outlook - Roblox now expects fiscal year 2025 bookings to be between $5.87 billion and $5.97 billion, up from a previous estimate of $5.29 billion to $5.36 billion, and above Wall Street's expectations [3] - The management anticipates third-quarter bookings to be between $1.59 billion and $1.64 billion, significantly higher than the market's expectation of $1.35 billion [3] Revenue Model - Roblox's revenue primarily comes from user-generated content and the sale of its in-game currency "Robux," which is the core source of its bookings [4] - The company also generates revenue through developer shares, advertising, and brand collaborations, enhancing its revenue diversification [4] Market Position - Roblox is positioning its platform as a hub for social interaction, commerce, and advertising, which has excited investors and led to a doubling of its stock price this year [3][7] - The platform's unique "metaverse" approach allows users to create, share, and play games, attracting a growing number of adult users with higher spending power [6][7]