银发旅游列车一票难求 沉浸式体验成文旅消费新宠

Group 1 - The core viewpoint of the news is the introduction of the "Silver Travel Train" initiative in Sichuan Province, aiming to enhance service consumption and promote tourism for the elderly, with a target of operating at least 200 trains and attracting over 60,000 tourists by 2027 [1] - The "Action Plan" for optimizing the Silver Travel Train was officially issued on July 8, 2023, in collaboration with various departments including the Sichuan Provincial Department of Commerce and the Sichuan Provincial Department of Culture and Tourism [1] - The initiative aligns with a broader national trend where multiple provinces have already launched similar Silver Travel Train services, indicating a growing demand and popularity among the elderly demographic [1] Group 2 - The Silver Travel Train concept follows the "train follows the people, day tours and night travel" philosophy, providing a comfortable and leisurely travel experience that meets the social and emotional needs of the elderly [2] - The increasing frequency of Silver Travel Trains is a result of the successful intersection between the elderly demographic and the cultural tourism market, driven by a rise in overall tourism consumption and a shift towards more diverse and personalized spending habits among older consumers [2] - Immersive experiences are becoming a new favorite in the cultural tourism sector, with various projects like movie towns and interactive experiences gaining popularity, contributing to the vitality of the tourism industry [2] Group 3 - On the demand side, consumers in the cultural tourism market prioritize experience, quality service, and reasonable pricing [3] - On the supply side, immersive cultural tourism projects are emerging nationwide, utilizing technologies like artificial intelligence and virtual reality to create engaging experiences that satisfy consumer curiosity [3] - The current and future growth of immersive cultural tourism projects is expected to be a significant driver of consumption, necessitating efforts to enhance service levels and tailor marketing strategies to different consumer preferences [3]