1688发布AI版App “AI to B”商业浪潮开启

Core Insights - Alibaba's 1688 platform launched the "1688 AI version" app, integrating AI capabilities to enhance business operations for buyers and suppliers [1][2] - The platform reported over 100 million active buyers in 2024, indicating significant user engagement and demand for AI-driven solutions [1] - AI technology has improved key performance metrics such as conversion rates and repurchase rates by 20% to 30% over the past year, with expectations of a 50% to 100% increase by 2025 [2] Group 1: AI Integration and Features - The new app includes five core AI functionalities: AI search, AI product selection, AI creation, AI image search, and AI company inquiry, addressing the entire business process from opportunity discovery to product design [1] - The introduction of a free "AI digital employee" enhances operational efficiency by providing virtual roles that support both execution and decision-making tasks for merchants [2] - The platform aims to create measurable business value through AI, focusing on improving operational efficiency and product innovation for suppliers [2] Group 2: Strategic Initiatives and Market Impact - 1688 is launching a new business brand "1688 Source Selection" to collaborate with manufacturers in creating innovative consumer products, targeting high-frequency market segments [4] - The platform has initiated over 70 AI projects in the past two and a half years, refining its focus to 10 core areas to enhance AI capabilities across the organization [4] - The transformation facilitated by AI is breaking down barriers between B2B and B2C, domestic and international trade, and online and offline markets, leading to a more open industrial ecosystem [4][5] Group 3: Industry Trends and Future Outlook - The widespread adoption of AI in the manufacturing sector is evident, with significant AI application at trade fairs and local businesses utilizing AI for global order management [5] - 1688's AI usage reached 85 million calls in 2024, demonstrating the platform's pivotal role in the "AI to B" commercial paradigm [5] - The comprehensive AI integration at 1688 signifies a shift in the B2B landscape, positioning AI as a new engine for business growth [5]