Ford to reveal more about its new low-cost electric vehicles on August 11

Core Insights - Ford is preparing to unveil details about its low-cost electric vehicles, with CEO Jim Farley describing the announcement as a "Model T moment" for the company [1] - The electric vehicle division of Ford reported a loss of approximately $1.3 billion in Q2 2025, with declining sales for its top EV models, the F-150 Lightning and Mustang Mach-E [2] - Ford's initiative for a low-cost electric vehicle is being led by former Tesla executive Alan Clarke, with a team composed of talent from various leading companies in the EV sector [3] Product Development - The first vehicle on the new low-cost platform is a mid-size pickup truck expected to launch in 2027, with plans for multiple vehicle styles aimed at both retail and commercial customers [4] - Ford has indicated that these vehicles will offer "personalized digital experiences," although specific details remain undisclosed [4] Market Context - Currently, there are virtually no mass-market electric vehicles available in the U.S. priced at or below $30,000, but this is expected to change with the introduction of Ford's low-cost EVs in the coming years [5] - Competitors like Tesla and General Motors are also planning to release more affordable electric models, with Tesla set to launch a stripped-down Model Y SUV and GM reintroducing the Chevy Bolt [5]