Scripps taps veteran media strategist to bolster research and consumer insights

Core Insights - The E.W. Scripps Company has appointed Sandy Padula as vice president, head of enterprise research and consumer insights to enhance its consumer insights strategy [1][2] Group 1: Appointment and Role - Sandy Padula will lead enterprise-wide research initiatives that utilize audience and market intelligence across Scripps' national networks and over 60 local television stations [2] - Padula will collaborate with Scripps' sales teams to create advanced advertising tools aimed at optimizing campaign effectiveness and measuring impact in real-time [2] Group 2: Background and Expertise - Padula has extensive experience in media research, having worked with studios, networks, nonprofits, and national brands to convert multiplatform measurement into actionable business strategies [3] - Her previous role was as senior vice president of research and consumer insight at WarnerMedia Entertainment, where she provided strategic insights that influenced major content and marketing initiatives [3] - Most recently, she led a consulting firm focused on research-driven growth strategies [3] Group 3: Company Perspective - Keisha Taylor Starr, Scripps' chief marketing officer, emphasized Padula's expertise in data storytelling and market trends analysis as a significant asset for the company [4] - Padula is expected to enhance Scripps' commitment to innovative, data-informed strategies that yield transformative results for brands and consumers [4] Group 4: Company Overview - The E.W. Scripps Company is a diversified media entity, operating over 60 local television stations and reaching households across the U.S. with national news outlets and entertainment brands [5] - Scripps is the largest holder of broadcast spectrum in the nation and serves professional and college sports leagues with extensive market reach [5]