Fly Play hf.: Sonja Arnórsdóttir (CCO) Departs from PLAY

Core Insights - Sonja Arnórsdóttir, the Chief Commercial Officer of PLAY, has left the company, and her responsibilities will now be managed by the CEO's office under Einar Örn Ólafsson's supervision [1] Group 1: Leadership Changes - The departure of Sonja Arnórsdóttir indicates a structural change within the company aimed at combining departments and simplifying operations [2] - Einar Örn Ólafsson expressed gratitude for Sonja's contributions, highlighting the robust sales systems and strong service standards established during her tenure [2] Group 2: Performance Metrics - The company has seen an increase in customer satisfaction, with the Net Promoter Score (NPS) rising to 54 in recent months, reflecting the effectiveness of the sales and service processes implemented [2]