多地文体娱产业营收快速增长 情绪经济加速崛起

Core Viewpoint - The cultural, sports, and entertainment industry is experiencing rapid growth, driven by increasing consumer demand and evolving consumption patterns, particularly in various provinces of China [1][2][3]. Group 1: Industry Growth - In Jiangsu Province, the revenue of the cultural, sports, and entertainment industry increased by 20.7% year-on-year in May [1]. - In Henan Province, the revenue growth reached 23.9% from January to May, surpassing the overall service industry growth rate by 16.4 percentage points [1]. - In Sichuan Province, the revenue grew by 18.7% from January to May, with an increase of 2.8 percentage points compared to the previous month [1]. - In Anhui Province, the revenue increased by 16.5% from January to May, with a 1.1 percentage point acceleration from the previous month [2]. - In Guizhou Province, the revenue growth was 21.2% from January to May [2]. Group 2: Consumer Trends - There is a growing demand for diverse and high-quality cultural and entertainment offerings, driven by rising living standards and changing consumer preferences [2][3]. - The Z generation is identified as a key consumer group, focusing on personalized experiences and willing to spend on self-pleasure and hobbies [2]. - Emotional consumption is becoming a significant trend across various age groups, with many middle-aged and older consumers also engaging in activities like attending concerts [3][5]. Group 3: Emotional Value in Consumption - Events like the "Su Super" football matches are creating emotional connections with the community, enhancing the cultural significance of sports [3]. - Concerts are recognized as a platform for emotional release, with a notable increase in attendance from middle-aged audiences [4][5]. - The rise of micro-short dramas is catering to consumers' need for quick emotional gratification, with significant revenue growth in the industry [5][6]. Group 4: New Consumption Scenarios - The integration of culture and emotional value is emerging as a new highlight in consumer spending, with various innovative experiences being developed [6]. - Scenic spots are introducing unique experiences like "lazy drifting," appealing to younger consumers' desire for fun and emotional engagement [6].