Core Viewpoint - The article highlights the unique qualities and market potential of Kashi melons from Xinjiang, emphasizing their exceptional sweetness and nutritional value, which positions them as a leading product in the summer fruit market [6][10][32]. Group 1: Product Characteristics - Kashi melon is known for its thick flesh, rich sweetness, and high sugar content, with some melons reaching a sugar level of 19 degrees, significantly higher than ordinary melons [7][10]. - The melons are cultivated in Kashi County, which has 250,000 acres of melon fields and an annual production of 620,000 tons, making it the top sweet melon production base in China [13]. - The unique growing conditions, including 3,000 hours of sunlight per year and significant temperature variations between day and night, contribute to the melon's high sugar content [15][16]. Group 2: Historical and Cultural Significance - Kashi melons have a rich history, with archaeological findings suggesting their cultivation dates back to ancient times, and they were historically presented as tribute to emperors [21][22]. - As a national geographical indication product, Kashi melons are recognized for both their aesthetic appeal and nutritional benefits [24]. Group 3: Market Development and Sales Strategy - Recent advancements in preservation technology and transportation have allowed Kashi melons to reach broader markets, particularly in the Greater Bay Area [31][32]. - The local government has implemented a dual sales strategy combining online and offline channels, enhancing the marketing and distribution of Kashi melons [32][33]. - Freshly harvested Kashi melons can be delivered to the Greater Bay Area within five days, showcasing the efficiency of the supply chain [34].
甜!夏日吃瓜,就认伽师瓜 | 疆品上新③
Nan Fang Nong Cun Bao·2025-07-31 14:35