Ford's Q2 Beat Overshadowed by Tariff Pain: What's Your Move Now?

Core Insights - Ford reported better-than-expected Q2 2025 results, with automotive revenues rising nearly 5% to $46.9 billion and EPS at 37 cents, surpassing estimates [1][8] - The company has increased its expected tariff impact for 2025 from $1.5 billion to $2 billion, with Q2 tariff costs amounting to $800 million [2][8] - Ford's updated full-year guidance projects adjusted EBIT between $6.5 billion and $7.5 billion, reflecting the impact of tariffs [7][8] Financial Performance - Ford Blue segment generated $25.8 billion in revenues (down 3% YoY) and $661 million in EBIT (down from $1.67 billion YoY) [6] - Model e recorded $2.4 billion in revenues (up 105% YoY) but a negative EBIT of $1.3 billion (wider than the previous year's loss) [6] - Ford Pro revenues totaled $18.8 billion (up 11% YoY) with EBIT at $2.3 billion (down from $2.5 billion YoY) [6] - Ford Credit generated $3.2 billion in revenues (up roughly 1% YoY) and $645 million in EBT (up 88% YoY) [6] Tariff Impact - Ford's gross tariff cost forecast has increased to $3 billion, with plans to offset $1 billion through mitigation efforts [2][4] - General Motors reported a $1.1 billion impact from tariffs in Q2, while Stellantis faced a $350 million tariff drag [3] Market Position - Ford's stock has risen approximately 10% year-to-date, contrasting with declines in General Motors and Stellantis shares [9] - The company is trading at a forward sales multiple of 0.27, significantly lower than the industry average of 2.7 [12] Outlook - The Zacks Consensus Estimate for 2025 EPS indicates a 38% decline YoY, with a projected growth of 12.7% for 2026 [14] - Ford's commercial division, Ford Pro, is experiencing growth due to demand for Super Duty trucks and software offerings [15] - The company maintains strong liquidity with $46.6 billion in total liquidity, including $28.4 billion in cash [16] Challenges - Ford's EV business is currently operating at a loss, and rising recall costs are impacting margins, with a $570 million charge related to a major SUV recall in Q2 [17] - The company has been leading the auto industry in recalls in 2025, which adds to its operational challenges [17]