Fox(US:FOX) New York Postยท2025-07-31 15:42Core Insights - Fox has acquired a 33% stake in Penske Entertainment, which owns the Indianapolis Motor Speedway and IndyCar, marking a strategic investment aimed at fostering growth for IndyCar and extending Fox Sports' media rights deal [1][4] - The partnership is expected to enhance IndyCar's visibility and engagement through innovative racing events, a stronger digital strategy, and improved promotion for drivers [4][5] - The Indianapolis 500 broadcast on Fox achieved an average of 7.01 million viewers, a 41% increase from the previous year, indicating a significant rise in IndyCar's viewership [8] Investment and Partnership Details - The investment is characterized as a strategic partnership to drive new growth for IndyCar, including a multi-year extension of Fox Sports' media rights [1][4] - Fox Sports is in its inaugural season broadcasting IndyCar, with all races aired on Fox, making it the only series in the U.S. not broadcast on cable [6][8] Leadership and Future Vision - Eric Shanks, CEO of Fox Sports, expressed enthusiasm about joining the IndyCar ownership group, emphasizing the sport's potential for storytelling and fan engagement [2][5] - Roger Penske highlighted the long-standing trust and shared vision between Fox and Penske Entertainment, indicating a commitment to the sport's growth trajectory [5] Viewership Trends - IndyCar has seen a 31% year-over-year increase in viewership this season, reflecting a positive trend in audience engagement [8]