Core Insights - Qingdao Haitai Technology Co., Ltd. (Haitai) is a prominent automotive mold manufacturing company that produces molds for major global automotive brands, playing a crucial role in daily transportation [2][3] - The company emphasizes the importance of advanced technology in mold production, with single-item prices approaching one million yuan, highlighting the shift from traditional craftsmanship to a collaborative, technology-driven approach [3][6] Company Background - Haitai was founded in 2004 by Sun Wenqiang, who transitioned from a teaching position at Qingdao University of Science and Technology to entrepreneurship, inspired by the university's encouragement of industry-academia integration [4][5] - The company went public on the ChiNext board in July 2021, establishing itself as a leading player in the mold manufacturing sector [5] Industry Position - Haitai is recognized as a key backbone enterprise in China's precision injection mold industry, with its products being essential tools for manufacturing automotive components [6] - The company has successfully optimized mold production cycles, reducing the time from 90 seconds to 40 seconds, significantly enhancing production efficiency [6] Market Dynamics - The automotive market is highly competitive, with new vehicle models often determining the success of automotive manufacturers; thus, reliable mold suppliers like Haitai are preferred [6] - Haitai's international sales are significant, with 60.97% of its total revenue coming from exports, and the U.S. market projected to account for 3.93% of sales in 2024 [6] Expansion and Investment - In response to international business needs, Haitai established a wholly-owned subsidiary in Thailand in 2019 and is investing 160 million yuan in a second phase of the Thailand project, expected to commence operations in August 2024 [7] Technological Advancements - The automotive industry's trends towards lightweight, low-carbon, and intelligent vehicles are driving demand for innovative injection mold technologies, which Haitai is actively developing [9][10] - Haitai has developed proprietary technologies in physical and chemical foaming molds, multi-color molds, and low-pressure injection molds, contributing to automotive lightweighting efforts [10] Quality and Market Management - Following its IPO, Haitai has focused on enhancing its brand and market influence while managing the pressures of capital markets; the company has implemented a market value management system to align its investment value with quality [11] - The company is leveraging artificial intelligence to improve mold design efficiency, significantly reducing design time from two months to a few hours, while maintaining high precision [11] New Growth Opportunities - Haitai is diversifying its business by investing in new materials, with a project to produce 150,000 tons of high polymer materials underway, which is seen as a potential second growth curve for the company [12]
“好为人师”的创业者——专访海泰科董事长孙文强