做差异化高端“玩家” 将硬核“东北风”吹向世界

Core Viewpoint - The article highlights the journey of Shenyang Jincheng Weiye Heating and Cooling Equipment Co., Ltd. in expanding its market presence internationally, showcasing the resilience and adaptability of Chinese manufacturing in the global arena [1][2]. Group 1: Company Overview - Shenyang Jincheng Weiye has been in the air curtain industry for nearly 30 years and has successfully penetrated both domestic and international markets, including significant projects like the Great Hall of the People and Beijing Daxing International Airport [1]. - The company has exported its products to over 60 countries and regions, with overseas business accounting for approximately 2.15% of total revenue [6]. Group 2: International Expansion Strategy - The company faced initial challenges in entering foreign markets, particularly in Russia, due to a lack of understanding of local market demands, which required three years to overcome [2]. - The strategy involved adapting products to meet specific local needs, such as developing smaller air curtain models for narrow doorways in Russia and adjusting product applications based on regional demands [2][3]. Group 3: Competitive Positioning - Jincheng Weiye emphasizes a differentiation strategy rather than competing on price, aiming to be a high-end player in the air curtain market [4][5]. - The company focuses on quality, with a commitment to zero returns or exchanges due to quality issues, which has helped build a strong reputation for reliability in international markets [5]. Group 4: Corporate Culture and Employee Development - The company values its employees as its most precious asset, providing various benefits and opportunities for non-export staff to participate in international exhibitions, thereby broadening their horizons [7]. - The leadership believes in fostering a culture of growth and learning, which contributes to both individual and organizational development [7].