Will PepsiCo's Focus on Premium Drinks Drive the Next Leg of Growth?

Key Takeaways PEP is expanding beyond colas into no-sugar, energy, hydration and liquid protein beverages.Strong Gatorade and Propel sales highlight growing demand for premium, health-driven drinks.PEP's Celsius deal and clean-label focus aim to lift margins and support global beverage growth.PepsiCo, Inc. (PEP) is sharpening its competitive edge in the beverage category by doubling down on premium and functional drinks, aiming to ride the wave of evolving consumer preferences. As demand shifts toward healt ...