Horizon Bank Announces Appointment of Senior Vice President, Director of Marketing, John D. Hatfield

Core Insights - Horizon Bank has appointed John Hatfield as the Senior Vice President, Director of Marketing, aiming to enhance brand awareness and sales effectiveness [1][2][3] Company Overview - Horizon Bancorp, Inc. has over 150 years of experience as an independent commercial bank holding company, serving Indiana and Michigan through its subsidiary, Horizon Bank [4] Leadership and Strategy - John Hatfield brings over 20 years of experience in strategic marketing, business development, and branding, with a focus on building cohesive teams for organizational success [2] - The company believes that enhanced brand awareness will align with its core business model and position it for future growth [2][3] Marketing Initiatives - In his new role, Hatfield will oversee the strategic direction of Horizon's marketing, focusing on multi-channel marketing campaigns for customer acquisition across all business lines [3] - There will be an emphasis on expanding local outreach efforts to support community growth [3]