Safety Shot Appoints Markita Russell as Chief Financial Officer

Core Viewpoint - Safety Shot, Inc. has appointed Markita L. Russell as the new Chief Financial Officer, bringing over 30 years of financial and accounting experience to the role, which is expected to support the company's growth and strategic initiatives [1][4]. Company Overview - Safety Shot, Inc. is a wellness and dietary supplement company known for its product Sure Shot, which is designed to lower blood alcohol content while enhancing clarity, energy, and mood [5]. - The company is expanding its business-to-business sales of Sure Shot to various distributors, retailers, restaurants, and bars throughout 2025 [5]. Leadership Background - Markita L. Russell has been with Safety Shot since August 2021 as the Controller and has a strong background in managing financial operations across diverse industries, including beverage, law, technology, and real estate [2][3]. - Notably, she played a key role in growing a marine industry company from $7 million in gross revenue in 2012 to $56.8 million by the end of 2020, showcasing her capability in managing significant growth [3]. Strategic Importance - The CEO of Safety Shot, Jarrett Boon, expressed confidence in Russell's financial acumen and her experience in the beverage industry, which will be crucial for the company's expansion and integration of new strategic initiatives [4]. - Russell emphasized her commitment to fortifying the company's financial operations and driving long-term shareholder value during this pivotal time for Safety Shot [4].