Zhong Guo Zheng Quan Bao·2025-07-31 21:02Core Insights - Haier Smart Home is leveraging technological and industrial innovation to enhance productivity and deepen its global strategy in the context of the smart and green appliance industry [1] User Insights - The company recognizes a long-term trend of consumption upgrading, with current consumer behavior showing a rational focus on product quality, price, and service experience [1] - Sales of products like the "Lazy Multi-Tub Washing Machine," "Wheat Wave Refrigerator," and "Wheat Wave Small Blue Bottle Water Heater" are increasing, reflecting the intertwining of consumption upgrading and rationality [1] - Haier Smart Home emphasizes user-centric research and development, increasing investment to cater to diverse user groups such as young people, the elderly, and women [1] Digital Transformation - The company is advancing digital transformation across supply chain, manufacturing, and marketing, significantly improving operational efficiency and market responsiveness [2] - Innovative marketing strategies, including live streaming by executives, have fostered closer interactions with users, allowing for real-time feedback collection [2] Global Localization - Haier Smart Home has developed a unique global user insight by serving over 1 billion users, successfully transitioning from product export to localized operations and becoming a preferred brand [3] - The "three-in-one" deep localization strategy involves embedding research, manufacturing, and marketing in local markets [3] - The "user-unit" model enhances local team motivation and creativity by linking employee compensation to user value creation [3] AI Empowerment - Artificial intelligence is seen as a key driver for future development, optimizing supply chain, precision marketing, and smart manufacturing processes [4] - AI is also pivotal in product innovation and creating smart home scenarios, addressing real user pain points [4] - Haier Smart Home's extensive experience in the appliance industry provides a deep understanding of user needs, supporting its comprehensive hardware development capabilities [5] Ecosystem Development - The company aims to build a "tropical rainforest" ecosystem by collaborating with suppliers, government, and users for mutual growth [5] - Localized agile supply chains support rapid product iteration and innovation, while government policies aid in smart manufacturing upgrades [5] - Haier Smart Home expresses confidence in the future of manufacturing in Qingdao, advocating for the development of strategic emerging industries and new service consumption scenarios [5]