Zhong Guo Zheng Quan Bao·2025-07-31 21:12Core Insights - Haier Smart Home is leveraging technological and industrial innovation to enhance production capabilities amidst the global trend of smart and green home appliances [1] - The company emphasizes user-centric product development to strengthen its core competitiveness [1] User Insights - The long-term trend of consumption upgrading remains, but current consumer behavior shows a rational focus on product quality, price, and service experience [1] - Sales of products like the "Lazy Multi-Tub Washing Machine," "Wheat Wave Refrigerator," and "Wheat Wave Small Blue Bottle Water Heater" are increasing, reflecting the intertwining of consumption upgrading and rationality [1] - Haier Smart Home has increased R&D investments to cater to the specific needs of different demographic groups, including young people, the elderly, and women [1] Digital Transformation - The company is advancing digital transformation across supply chain, manufacturing, and marketing, significantly improving operational efficiency and market responsiveness [2] - Innovative marketing strategies, including live streaming by executives, have fostered closer interactions with users, allowing for real-time feedback collection [2] Global Localization - Haier Smart Home has developed a unique global user insight by serving over 1 billion users, successfully transitioning from product export to localized operations and becoming a preferred brand [3] - The company implements a "three-in-one" deep localization strategy, adapting products to local market needs, such as optimizing refrigerator designs for Indian consumers [3] - The "people-oriented" model enhances local team dynamics by linking employee compensation to user value creation [3] ESG Commitment - Haier Smart Home integrates ESG principles into its overseas operations, creating job opportunities and economic value in local communities, thereby building long-term brand trust [4] AI Empowerment - Artificial intelligence is seen as a key driver for future development, enhancing supply chain optimization, precise marketing, and smart manufacturing [5] - AI technologies are also focused on product innovation, addressing real user pain points, such as the AI gas stove that prevents overflow by adjusting heat automatically [5] Competitive Advantage - Haier Smart Home's nearly 40 years of experience in the home appliance industry provides a deep understanding of user needs, supporting its comprehensive hardware development capabilities [6] - The company aims to build a "tropical rainforest" ecosystem through collaboration with suppliers, government policies, and user co-creation [6] - The company expresses confidence in the future of manufacturing in Qingdao, advocating for the development of strategic emerging industries like AI and integrated circuits [6]