护眼消费渗透全生活场景

Core Viewpoint - The eye care industry is experiencing rapid growth due to increasing screen time and related eye health issues, leading to a shift from medical treatment to daily maintenance of eye health [1][2]. Group 1: Market Trends - The average screen time for adults in China has reached 6.3 hours per day, resulting in a rise in eye-related problems such as myopia, eye fatigue, and dry eyes [1]. - Eye care consumption has permeated various life scenarios, with products like blue light glasses, artificial tears, and eye patches becoming popular in office settings, while eye care screens and lamps are trending among students [1][2]. Group 2: Consumer Behavior - White-collar workers and students are identified as the primary consumer groups for eye care products, indicating a need for brands to adopt a more lifestyle-oriented approach rather than focusing solely on functionality [2]. - The market is currently facing challenges such as concept hype, exaggeration, and false advertising, prompting consumers to be more discerning and rely on certified products [2]. Group 3: Innovation and Technology - Innovations in technology are driving the eye care industry forward, with many electronic products incorporating eye care features through hardware and software adjustments [1]. - Eye care products are evolving from mere functional tools to symbols of quality living, with features like Bluetooth speakers being added to eye care devices [1].