Core Viewpoint - Traditional hypermarkets in Nanjing, such as Carrefour and Walmart, are facing significant challenges and are undergoing transformations into community commercial complexes and cultural tourism centers due to the rise of new generation complexes and online retail [1][4][6]. Group 1: Transformation Projects - The newly opened Daxing Palace Underground Square, covering over 40,000 square meters, has been transformed into a tourism distribution center themed around Yangtze River city culture, featuring a parking area for over 500 cars and 50 tourist buses [2][3]. - The former Carrefour store on Dajie South Road has been converted into a 20,000 square meter community commercial complex, with the main store, Hema, attracting 3,000 to 4,000 customers daily and generating over 500,000 yuan in revenue within the first five days [2][3]. Group 2: Challenges Facing Traditional Hypermarkets - Traditional hypermarkets are struggling due to the emergence of larger, more diverse commercial complexes and the impact of online retail, leading to a significant decline in customer traffic and sales [4][5]. - The number of large chain supermarket stores in China decreased by 8.7% year-on-year, with 1,263 closures, marking the highest number in nearly a decade [8]. Group 3: Successful Adaptations - Some hypermarkets, like Walmart's Sam's Club, have successfully adapted by focusing on high-end customer segments, increasing membership, and enhancing online delivery services, achieving annual sales of 2.7 billion yuan [9]. - Dazhonghua's M membership stores have seen significant growth, with one store achieving annual sales of 2 to 3 billion yuan after transformation [10]. Group 4: Future Directions - The transformation of hypermarkets should focus on community integration, emphasizing daily needs and convenience, as seen in the successful adaptations of Carrefour and Walmart in Nanjing [6][11]. - Innovations in operational models, such as the introduction of community markets and enhanced customer experiences, are essential for traditional hypermarkets to remain competitive in the evolving retail landscape [7][11].
爆改,大卖场“改”向何方