Core Insights - The article highlights a significant increase in demand for "cooling trips" due to high temperatures across various regions in China during July [1] - Online travel platforms report a surge in search volume for cooling destinations, with Northwest, Northeast, and Southwest regions becoming popular choices [1] - There is a growing trend of "resort cooling" with locations like Yunnan and Guizhou leveraging their natural resources to develop summer vacation spots, thereby unlocking consumer spending potential in the summer market [1] Summary by Categories Demand Trends - The demand for "cooling trips" has seen a substantial rise as tourists seek relief from the heat [1] - Popular destinations for these trips include regions in Northwest, Northeast, and Southwest China [1] Travel Preferences - In addition to long-distance travel, water parks and indoor snow venues have emerged as favored options for local excursions [1] Market Development - The concept of resort cooling is gaining traction, with areas like Yunnan and Guizhou focusing on enhancing their appeal as summer getaway destinations [1]
国内多地频现高温天气 避暑旅游热度持续
Shang Hai Zheng Quan Bao·2025-08-01 00:10