多维度创新助口香糖行业转型升级

Core Viewpoint - The traditional sales model of chewing gum is facing challenges due to the rise of e-commerce and changing consumer preferences, prompting the industry to innovate in packaging and flavors to adapt to new market conditions [1][2][3]. Group 1: Market Challenges - The rise of e-commerce has significantly reduced the exposure of chewing gum products, negatively impacting sales as consumers shift towards online shopping [2][3]. - Changing consumer preferences have led to a decline in the appeal of traditional chewing gum, with some consumers rejecting its gum base structure and favoring alternative products like mints and mouthwashes that offer similar benefits [3]. - The global chewing gum sales dropped from $19.5 billion in 2019 to $16.1 billion in 2020, a loss of $3.4 billion, and while it rebounded to $18.6 billion in 2023, it remains below the peak of nearly $25 billion in 2011 [3]. Group 2: Innovations in Packaging and Flavors - Packaging innovation has become a highlight in the chewing gum industry, with unique designs such as a piano key gift box and flip-top packaging attracting consumer interest [4]. - Flavor innovation is also a key focus, with products offering unique combinations and experiences, such as a dual-flavor gum and various trendy flavors appealing to younger consumers [4]. Group 3: Expanding Application Scenarios - Brands are exploring new application scenarios for chewing gum, such as energy gums for fitness enthusiasts and sleep aid gums with calming ingredients [5]. - Marketing strategies are evolving, with brands engaging in experiential marketing, online live streaming, and collaborations with influencers to enhance brand visibility and consumer engagement [5]. Group 4: Future Development Strategies - The industry needs to balance innovation with nostalgia, leveraging consumer sentiment while continuously upgrading products to meet changing demands [6]. - There is significant potential for sugar-free gum in the market, with a focus on using natural ingredients and functional components to enhance consumer appeal [6]. - Strengthening online channels and utilizing data analytics for personalized marketing will be crucial for brands to improve sales and customer loyalty [7].