【晶采观察·解码“十四五”】服务升级升温 入境游“热”力十足

Group 1 - The core viewpoint is that China is experiencing a significant increase in foreign tourist arrivals, particularly from Central Asia, Central and Eastern Europe, and Latin America, driven by simplified entry procedures and enhanced services [2][3] - In the first half of this year, 13.64 million foreign visitors entered China visa-free, accounting for 71.2% of total arrivals, representing a year-on-year increase of 53.9% [2] - The Chinese government has implemented various visa-free policies, including comprehensive mutual visa exemption with 29 countries and unilateral visa exemption for 46 countries, which has become the main channel for foreign tourists and business visitors [2] Group 2 - The booming inbound tourism reflects the growing appeal of China's cultural and tourism offerings, as well as the continuous optimization of the domestic consumption environment [3] - Enhanced services, such as smart upgrades in scenic area services and improved payment systems, contribute to a more comfortable experience for foreign tourists [3] - The positive experiences shared by foreign visitors serve as a recognition of China's consumer experience and act as a vibrant medium for cultural exchange [3]