2025年中国寿司行业相关政策、产业链图谱、市场规模、竞争格局及发展趋势研判：三四线城市有望成为行业新的增长点[图]

Overview - The sushi industry in China is experiencing growth due to rising living standards and changing dietary preferences, with a market size projected to reach 24.22 billion yuan in 2024, reflecting a year-on-year increase of 2.80% [1][9] - Sushi consumption is primarily concentrated in first- and second-tier cities, but there is a growing acceptance and recognition of sushi in third- and fourth-tier cities, which are expected to become new growth points for the industry [1][9] Industry Policies - The Chinese government has implemented various policies to support the development of the restaurant industry, including sushi, creating a favorable policy environment for growth [3][4] Industry Chain - The upstream of the sushi industry includes suppliers of raw materials such as rice, seafood, vegetables, and packaging materials, while the midstream consists of sushi processing and production, and the downstream includes sales channels like dine-in and takeout [5] Consumer Insights - Female consumers dominate the sushi market, accounting for over 50%, with the majority of consumers aged between 20 and 39 years [7] - Freshness of ingredients is the most important factor for over 80% of consumers, followed by hygiene and service quality [7] Competitive Landscape - The sushi market in China is fragmented, with numerous participants. As of June 2025, N多寿司 leads the market with over 2000 stores, while other notable brands include 鲜目录 and 争鲜, each with over 400 stores [11][13] - N多寿司 operates nearly 1800 chain stores across 21 provinces and is recognized as a prominent brand in the sushi sector [13] - 杭州将太餐饮管理有限公司 has over 1000 franchise restaurants nationwide, showcasing its strong presence in the industry [15] Development Trends - Future trends indicate a focus on food safety and quality, with sushi companies likely to emphasize fresh and safe ingredients [18] - There will be an increase in low-fat, low-salt, and low-sugar sushi products to meet health-conscious consumer demands, along with innovative product offerings that incorporate regional flavors [18] - Cross-industry collaborations are expected to rise, linking sushi with dining, culture, and tourism to create themed sushi packages and cultural experiences [18]