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从“不敢想”到“必考题”,中国游戏厂商闯关3A游戏
Di Yi Cai Jing·2025-08-01 01:46

Core Insights - The Chinese gaming industry has evolved significantly over the past decade, with companies now capable of producing AAA games, which were previously considered too costly and low in return on investment [4][5][6] - The success of titles like "Black Myth: Wukong" has encouraged more developers to pursue AAA games, leading to a growing interest in high-quality game production [2][8] - Companies are now focusing on creating unique gaming experiences, emphasizing the importance of "soft power" in game development, which refers to the cultural and experiential value of games [5][6][9] Industry Trends - The market for AAA games in China is expanding, with notable releases such as "Return to Tang" and "End of the Ming: Abyssal Feather" gaining popularity [2][7] - The domestic console market is experiencing rapid growth, with a reported revenue of 1.03 billion yuan in the first half of 2025, marking a nearly 30% year-on-year increase [10] - Investment in AAA games is becoming more common among both established companies and startups, driven by the potential for high-quality game development and the influence of successful titles [8][9] Financial Performance - NetEase's gaming revenue is projected to reach 83.6 billion yuan in 2024, a significant increase from 1.38 billion yuan in 2005, reflecting a 60-fold growth over 20 years [5] - The overseas sales revenue of Chinese self-developed games is expected to reach 18.557 billion USD (approximately 130 billion yuan) in 2024, accounting for 40% of the domestic market's revenue [6] Challenges and Considerations - Despite the enthusiasm for AAA games, there are concerns regarding the return on investment (ROI), as the high costs associated with AAA game development can lead to uncertain profitability [8][9] - The competitive landscape of the gaming industry is shifting, with many companies exploring AAA game development, but the success of these projects heavily depends on the quality and uniqueness of the games produced [9]