上半年全市实现社会消费品零售总额2807.73亿元，同比增长5.6%，增速高于全国0.6个百分点

Group 1 - The core viewpoint emphasizes that consumption is the main driver of economic growth and a barometer of public happiness [2] - In the first half of the year, the total retail sales of social consumer goods in Changsha reached 280.77 billion yuan, with a year-on-year growth of 5.6%, surpassing the national average by 0.6 percentage points and accelerating by 2.1 percentage points compared to the first quarter [3] - The "old-for-new" consumption policy has significantly boosted consumer enthusiasm, particularly in the automotive market, which has become a central area of this consumption trend [5][6] Group 2 - The "National Subsidy" policy has stimulated high consumer interest in purchasing vehicles, with an average monthly sales of around 40 units per store and a sales growth of approximately 20% from June to July [6] - As of July 15, over 6.08 million people participated in the "old-for-new" program, leading to a consumption boost of over 30.63 billion yuan [6] - The summer promotional activities in Changsha, including concerts and food festivals, aim to further unleash consumption potential, with over 200 events planned for July and August [8][9] Group 3 - The first half of the year saw significant retail growth in various categories, including home appliances and communication equipment, with increases of 115.5%, 41.5%, and 85.1% respectively [6] - The summer promotional activities are part of Changsha's ongoing efforts to activate the consumer market, with over 60 key events held this year [9][10] - Innovative consumption scenarios in shopping malls, such as themed events and first-time exhibitions, have attracted over 13 million visitors in the first half of the year [11][12] Group 4 - The first Zero Food Music Festival in July attracted over 70,000 participants, showcasing the integration of music, snacks, and cultural tourism [14] - Small theaters have become popular in Changsha's night economy, drawing a young audience with their interactive experiences [14][15] - Changsha's continuous innovation in consumption scenarios aims to stimulate urban consumer vitality and contribute to the development of an international consumption center [15]