土猪经济“钱”景广阔：真假混卖问题凸显，如何破局？

Core Viewpoint - The domestic pig market in China is experiencing significant growth, with the market share of local pigs increasing from approximately 3% three years ago to around 6% currently, indicating a doubling in size [5]. Group 1: Market Growth and Consumer Trends - China is the largest consumer of pork, with local pigs gaining popularity due to changing consumer preferences towards high-quality meat [3][4]. - The demand for local pigs is driven by rising living standards and a growing preference for quality pork, particularly in the Guangdong-Hong Kong-Macao Greater Bay Area [15][16]. - The unique breeding methods and growth characteristics of local pigs meet consumer expectations for high-quality pork, leading to a notable increase in market size [17][18]. Group 2: Industry Challenges - The local pig market faces challenges, including the prevalence of counterfeit products and the urgent need for industry standards to regulate the market [10][49]. - The lack of clear industry standards has resulted in a mix of genuine and fake local pig products, complicating consumer purchasing decisions [52][60]. - Instances of fraud, such as mislabeling ordinary pork as local pig meat, highlight the need for regulatory measures to protect consumers [55][56]. Group 3: Consumer Demographics - The consumer base for local pig meat is expanding beyond older generations, with younger consumers increasingly interested in high-quality and unique food experiences [40][42]. - Young consumers are willing to pay a premium for better quality local pig meat, reflecting a shift in purchasing behavior towards health-conscious and gourmet options [30][46]. Group 4: Industry Standardization Efforts - The establishment of the Guangdong Provincial Pig Industry Association's Local Pig Branch marks a step towards organized and standardized development in the local pig industry [68][70]. - Experts emphasize the need for a theoretical framework and value assessment standards for local pigs to enhance market regulation and consumer trust [74][76]. - Calls for a restructured evaluation system based on nutritional value and meat quality are essential for the sustainable development of the local pig industry [78][79].