加快推进实施“媒体+”行动，云浮云城区赴南方农村报社调研交流

Group 1 - The core idea of the article is the promotion of the "Media+" initiative to enhance the branding and market presence of Yunfu Yun District's agricultural products through collaboration with Southern Rural Newspaper [1][4][29] - The Yun District is focusing on developing its agricultural industry by leveraging unique products such as sweet potatoes, traditional Chinese medicine, and flowers to upgrade the entire supply chain from "field to table" [6][7] - There is a need for stronger support in expanding brand influence and market channels, which the district hopes to achieve by utilizing media resources from Southern Rural Newspaper [8][9] Group 2 - Southern Rural Newspaper has extensive experience in the agricultural sector and offers a multi-platform communication matrix, which includes print, online, and live streaming [10][11][12] - The newspaper aims to enhance the storytelling of Yun District's agricultural products, thereby increasing brand cultural impact and online visibility through short video platforms and live broadcast resources [20][21] - The year is significant for Guangdong as it marks the initial success of the "Hundred Million Project," with efforts to enhance brand value and user engagement through media integration [25][26][27]