lululemon(US:LULU) Xiao Fei Ri Bao Wang·2025-08-01 03:31Core Insights - Lululemon will participate in the China International Import Expo (CIIE) for the second consecutive year, emphasizing its commitment to the Chinese market as a key growth driver [1][2] - The company aims to deepen connections with local customers and partners through creative booth designs and impactful activities at the expo [1] - Lululemon's CEO highlighted the importance of the CIIE platform for sharing the brand's development story in China and supporting the "Healthy China 2030" initiative [1] Company Strategy - Lululemon is implementing its "Power of Three x2" global growth strategy, focusing on long-term investments in the Chinese market and innovative product launches [1] - The company has been actively engaging in community-building activities, such as the "Yogathon" event celebrating the 10th anniversary of its Align yoga pants, which attracted over 10,000 yoga enthusiasts from 43 cities [1] Community Engagement - The company recently hosted its fifth annual community event, "Summer Fun Challenge," as part of the 2025 "Shanghai Summer" initiative, promoting a healthy lifestyle among citizens and visitors [2] - Lululemon's China Managing Director emphasized the positive business environment and growing societal interest in health as key factors for the company's steady growth in China [2] - The company plans to showcase innovative products across five sports categories and lifestyle segments at the upcoming CIIE, aiming to convey its unique brand culture and philosophy [2]