Xin Lang Ke Ji·2025-08-01 03:53Core Viewpoint - The article emphasizes the commitment of JD.com to establish a healthy ecosystem in the food delivery industry by resisting unhealthy competition and promoting transparency in subsidy mechanisms [1][2]. Group 1: Subsidy Regulation - JD.com will continue to oppose unhealthy competition and resist "0 yuan purchase" and other malicious subsidies, ensuring that market position is not reflected through order volume [2][3]. - The company aims to create a simple and transparent subsidy mechanism, legally disclosing marketing activities to merchants and consumers, allowing merchants to operate and participate in promotional activities autonomously [2]. Group 2: Quality and Service Improvement - The focus will shift from competing on subsidies to competing on quality and service, with an emphasis on differentiated specialty dishes and enhanced service quality [2][3]. - JD.com is committed to maintaining food safety and integrity in operations, promoting a quality consumption experience, and actively working against food waste [2]. Group 3: Mutual Benefit Promotion - The company will provide various incentives to merchants, including commission incentives, advertising support, traffic assistance, delivery fee subsidies, and exclusive after-sales services to help merchants operate better [3]. - There will be efforts to optimize rider protection, enhancing the dignity and sense of gain for delivery riders, aiming to create a win-win ecosystem for consumers, merchants, riders, and platforms [3].