Core Viewpoint - The article emphasizes the need for a healthy ecosystem in the food delivery industry, advocating for the cessation of aggressive promotional practices like "0 yuan purchase" and promoting a focus on quality and service over subsidies [1][2] Group 1: Commitment to Industry Standards - The company commits to regulating subsidy practices, rejecting unfair competition, and eliminating harmful promotional tactics [1] - A transparent subsidy mechanism will be established, ensuring that marketing activities are publicly disclosed to merchants and consumers [1] Group 2: Quality and Service Enhancement - The company aims to resist vicious competition by focusing on differentiated products and improving service quality, thereby shifting the industry focus from "subsidy competition" to "quality and service competition" [1] - Continuous efforts will be made to uphold food safety and integrity in operations, enhancing the overall consumer experience [1] Group 3: Promoting Mutual Benefits - The company will provide various incentives to merchants, including commission incentives, advertising support, and delivery fee subsidies, to foster better business operations [2] - There will be an emphasis on improving the welfare of delivery riders, enhancing their professional dignity and sense of gain [2] - The goal is to create a win-win ecosystem involving consumers, merchants, riders, and the platform [2]
京东:抵制“0元购”等恶性补贴