Xin Lang Cai Jing·2025-08-01 04:26Core Insights - The article highlights the rising trend of instant retail "online schools" among small and medium-sized chain pharmacies, driven by Meituan's new initiatives to enhance digital operations and supply chain efficiency [1][2] Group 1: Digital Transformation Initiatives - Meituan's "Accelerator Program" for small and medium-sized chain pharmacies includes a digital talent growth plan and an ecological resource efficiency plan, aiming to cultivate digital operation talents and restructure supply chains [1] - The O2O (Online to Offline) training courses organized by Meituan have seen overwhelming participation, indicating a strong demand for digital operational skills among pharmacy staff [3] Group 2: Challenges and Opportunities - Small and medium-sized chain pharmacies face challenges such as lack of online operation experience, absence of professional teams, and insufficient supply of popular products during their digital transformation [2] - The shift from scale competition to refined operations allows these pharmacies to explore online development opportunities, particularly in local markets [2] Group 3: Supply Chain Innovations - Meituan's new model connects upstream industrial brands directly with small chain pharmacies, effectively reducing costs and ensuring supply, especially during peak demand periods [4] - The implementation of a three-party co-construction model has been successful in addressing the mismatch of supply and demand for high-demand medications, enhancing online visibility and coverage for pharmacies [4] Group 4: Regulatory Support - The recent joint action plan by multiple government departments positions retail pharmacies as core scenes for health promotion, encouraging them to expand their roles in health and nutrition [4]