大虹桥发布“直播经济15条”：到2026年打造一批百亿级直播电商基地

Core Insights - The "Action Plan for Promoting High-Quality Development of the Live Economy in Hongqiao International Central Business District" has been recently released, aiming to establish a number of 10 billion-level live e-commerce bases by 2026 [1] Group 1: Objectives and Goals - The plan focuses on cultivating and aggregating influential live streaming platforms and MCN institutions with strong industry chain integration capabilities [1] - It aims to establish a talent training and evaluation mechanism for the live economy [1] - The initiative includes the release of 20 distinctive live streaming scenarios along with a set of product selection guidelines and standards [1] Group 2: Key Areas of Focus - The plan emphasizes the creation of a global exhibition live streaming center that integrates online and offline activities [1] - It aims to develop a service port for the live economy to expand internationally [1] - The initiative includes building specialized bases for "live + industry" and continuously improving the support for live streaming elements [1] Group 3: Implementation Strategy - The action plan outlines 15 specific tasks to achieve its objectives [1]