每日互动全新升级AITA超级营销助手，助力品牌营销数智化

Core Insights - In 2025, AI large models are significantly transforming various industries, particularly in brand marketing, where "intelligent agents" are central to enhancing marketing efficiency [2] - Daily Interaction has upgraded its AITA (AI-Targeting Audience) to create an AI super marketing assistant, leveraging "big data + large models" as its core engine [2][3] Group 1: Marketing Challenges - Marketing professionals face challenges in collecting, organizing, and analyzing complex data, which is time-consuming and limited by personal experience [3] - The process of developing marketing strategies and executing campaigns requires specialized skills and cross-department collaboration, often leading to delays in responding to consumer and market changes [3] Group 2: AITA's Features - AITA provides zero-threshold intelligent insights, precise strategy generation, and efficient campaign execution, addressing the pain points faced by marketers [3] - The assistant utilizes a vast array of high-quality data and integrates external multi-source data to enhance data dimensions [3] - AITA incorporates multiple open-source large models and advanced technologies like RAG and GraphRAG to improve data processing efficiency and accuracy [3] Group 3: Value Extraction - AITA extracts high-value conclusions from vast data resources, enabling deeper insights into consumer preferences and market dynamics [4] - The system supports knowledge base integration, expanding the depth and breadth of insights for more accurate marketing strategies [4] Group 4: Strategy Innovation - AITA's strategy generation capability allows users to quickly identify high-potential audiences and recommend media strategies based on historical data [5][6] - This intelligent strategy generation significantly reduces the time and effort required for manual strategy development, enhancing the scientific and effective nature of marketing plans [6] Group 5: Campaign Efficiency - AITA connects with mainstream DSP platforms and media direct investment platforms, facilitating a seamless workflow from analysis to execution [7] - The system continuously optimizes marketing strategies based on real-time data and machine learning, ensuring high efficiency and precision in advertising campaigns [7] - The upgrade of AITA marks a significant step towards "full-domain intelligent marketing" for Daily Interaction, reinforcing its mission of making industries smarter through data [7]