Xin Lang Ke Ji·2025-08-01 05:11Core Viewpoint - The article emphasizes the need for the food delivery industry to move away from aggressive subsidy practices, such as "0 yuan purchase," and to establish a healthier industry ecosystem that promotes mutual benefits and sustainable development [1][3]. Group 1: Regulation of Subsidy Practices - The company commits to standardizing subsidy practices and firmly opposes unfair competition, ensuring that marketing activities are transparent and accessible to both merchants and consumers [1][3]. - A simple and transparent subsidy mechanism will be established, allowing merchants to operate and participate in promotional activities autonomously [1][3]. Group 2: Resistance to Malicious Competition - The company aims to resist malicious competition by focusing on differentiated specialty dishes and improving service quality, thereby shifting the industry focus from "subsidy competition" to "quality competition" and "service competition" [1][3]. - Core competitiveness will be built through technological empowerment and supply chain innovation, enhancing long-term value creation for users [1][3]. Group 3: Enhancement of Service Quality - The company is dedicated to maintaining food safety and integrity in operations, continuously improving the quality of consumer experiences [1][3]. - Initiatives to combat food waste will be promoted, including reminders for consumers to order appropriately, thereby fostering an environmentally friendly approach [1][3]. Group 4: Promotion of Mutual Benefits - The company will provide various incentives to merchants, such as commission incentives, advertising support, and delivery fee subsidies, to help them operate more effectively [2][4]. - Efforts will be made to enhance the dignity and sense of gain for delivery riders, contributing to a positive cycle among consumers, merchants, riders, and the platform [2][4].