又一硬科技类目在速卖通爆发：HiFi耳机增长8倍，带火音频相关设备

Core Insights - The HiFi audio equipment market is experiencing significant growth as it becomes a notable opportunity in niche markets, particularly for overseas consumers who prioritize high-fidelity sound quality when choosing headphone brands [1] - During the overseas 618 shopping festival, sales of HiFi headphones on the AliExpress platform surged, with daily sales increasing eightfold, MP3 sales growing sixfold year-on-year, and audio amplifiers rising by 150% [1] - Chinese brands such as HIFIMAN, MOONDROP, and KZ have successfully entered the HiFi headphone market on AliExpress, with several brands achieving annual sales exceeding one million USD [1] Group 1 - AliExpress is enhancing its support for HiFi audio brands through initiatives like the "100 Billion Subsidy for Brand Going Abroad" plan and "Overseas Custody" model, which aim to promote high-quality Chinese products and brands in international markets [1] - The platform's strong foundation in consumer electronics and its focus on high-quality, high-ticket "hard technology" products are expected to create new opportunities for HiFi audio equipment [1] Group 2 - AliExpress is providing dedicated resources such as subsidies and tailored strategies for different markets, which have led to significant growth and local consumer recognition for various HiFi audio brands [2] - In Brazil, price-sensitive consumers prefer mid-range products, leading brands like KZ to excel in the market by leveraging high cost-performance products, with 80% of their sales coming from specific promotional channels [2] - Japanese consumers are more willing to invest in high-quality audio experiences, favoring mid-to-high-end HiFi devices, which has allowed brands like HIFIMAN and DUNU to penetrate the market effectively through influencer collaborations [2] Group 3 - The growth of HiFi headphones has also driven explosive growth in related categories such as audio amplifiers, MP3 players, and decoders on AliExpress, with brands like TOPPING achieving over 200,000 USD in sales during the overseas 618 event [3] - Despite the presence of leading brands on the platform, there remains significant untapped potential for independent HiFi brands, indicating a vast opportunity for industry development [3]