Di Yi Cai Jing·2025-08-01 06:35Core Insights - The May 2025 Securities Social Media Index (SMI) shows that CITIC Securities leads the rankings due to its balanced performance across Douyin, Video Accounts, and WeChat Official Accounts, followed by East Money and Galaxy Securities [1][2]. Group 1: Overall Rankings - CITIC Securities ranks first with a Douyin score of 78.17 and a Video Account score of 73.33 [4]. - East Money and Galaxy Securities follow in second and third place, with scores of 84.10 and 67.74 on Douyin, and 62.96 and 77.17 on Video Accounts respectively [5]. - Other notable performers include China Merchants Securities, which remains in the top five despite a slight decline, and Guotai Junan Securities, which continues to show strong momentum [1][2]. Group 2: Content Performance - The top-performing Douyin content includes a piece from East Money that analyzes industries likely to benefit from tariff exemptions, receiving over 10,000 likes [1][20]. - The "Finance Cow Cultivation" series focuses on the operational strategies of airlines, generating significant user engagement with nearly 10,000 likes [1][20]. - Educational content is a key trend, with various firms like Guotai Junan and Galaxy Securities producing innovative materials to enhance financial literacy among users [2]. Group 3: Educational Initiatives - Guotai Junan Securities launched a nationwide investor protection campaign in collaboration with national media, which has been well-received by users [2]. - Galaxy Securities created animated educational content to simplify complex financial topics, further demonstrating the industry's commitment to investor education [2]. - Multiple firms are actively engaging in investor education, showcasing their efforts to build trust and provide valuable insights to their audience [2]. Group 4: High-Impact Articles - Articles capturing significant market events, such as changes in tariffs and interest rates, have garnered high readership, with some exceeding 100,000 views [2][32]. - Notable articles include CITIC Securities' "Witness History" and East Money's "Breaking News on Tariffs," which effectively leverage timely market developments to attract readers [2][32].